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Omnichannel in Banking: Enhanced Customer Experience Across All Channels

The banking industry has undergone significant changes due to digital technologies and changing customer expectations, making a seamless and consistent experience across multiple channels essential. Santander is aiming to optimize the customer journey by transitioning to an omnichannel strategy. Join the challenge to revolutionize the future of banking interaction together with Santander!

#CustomerExperience #OmnichannelStrategy #DataAnalytics

  • ✅ Completed
  • 🏁 Winner

    Congratulations to CognitX & Azron!

  • 🏆 Prize

    EUR 5,000 prize pool + collaboration after the challenge

  • 🌎 Scope

    🇩🇪 The solutions should be explicitly tailored to the special requirements of the german market.

  • ❓ Q&A Call
  • 🪙 Future Finance

    This challenge is part of the Future Finance Innovation Program

Santander Germany

More than 60 years after its foundation, Santander is one of the largest private banks in Germany, with around 4,300 employees.

Our goal is to become the best bank for customers and employees. We want to offer customers a uniform range of products in a unified distribution network. Uniform and simple. In order to offer our customers and partners the best quality and service, we are developing into a modern omni-channel bank that puts the customer at the centre.

The wholly owned subsidiary of the Spanish Banco Santander is based in Mönchengladbach.

This is what we stand for

For Santander, the focus is not only on WHAT, but also on HOW. Sustainability and diversity, as well as responsibility for society, are elementary components of this vision. That's what Santander stands for!

Santander is one of the ten strongest brands in the world - a brand that is trend-setting, strong and attractive.

Personal and sustainable

Santander wants to contribute to the success of people and businesses. To be the best commercial bank, we strive to earn the trust and lasting loyalty of our employees, customers, shareholders and society.

In line with our corporate culture, we are not only concerned with WHAT we do, but also HOW we do it. We are aware that we can only become the best commercial bank if we take this principle seriously within the company and in our interaction with clients and society. That is the Group's ambition worldwide, and it is also Santander's ambition in Germany.

A sustainable bank

Santander is committed to sustainability. As a company that takes responsibility for the far-sighted and considerate treatment of customers and employees, society, the environment and available resources - always with a firm eye on the future.

We want to support the society that surrounds us in the best possible way and strengthen it through social commitment. Saving natural resources and thus protecting the environment is close to Santander's heart.

Santander regularly ranks first among European banks in the Dow Jones Sustainability Index, demonstrating the importance of sustainability for Santander throughout Europe. The Dow Jones Sustainability Index (DJSI) has been the world's leading index for sustainability since 1999 and is the most prominent seal of approval in this field. One example of Santander's commitment to sustainability is its regular participation in the global Earth Hour, which turns off the lights for one hour in cities, landmarks, homes and Santander's headquarters.

The diversity of our people is an asset to us.

Diversity management has been a priority at Santander for many years and is an important part of our culture. In 2014, we signed the Diversity Charter: An initiative around diversity management, in which Santander commits to a corporate culture that is free of prejudice. All employees are valued equally.

With people from more than 30 nations and a management team made up of almost a third women, we succeed in exploiting the synergies of cultural diversity. We expand our knowledge, remain innovative and productive.