More Sustainable Surfactants for Home & Personal Cleaning Products
Surfactants are at the center of our efforts to drive the sustainable transformation of our raw materials. It’s a key ingredient for detergents and shampoos as well as provides dirt and grease-removing power. However, many surfactants today are fossil-based, which is not renewable, or derived from natural inputs whose sourcing has secondary, negative impacts. We are calling on creative minds in the market to help us find new, sustainable ingredients that are based on natural raw materials that optimize environmental, economic and social impacts. We are committed to pursuing sustainable and purposeful growth, and we would be excited to have you join us to strive for a more sustainable future.
#renewableingredients #natureinspiredsurfactants
✅ Completed 🏁 Winner Congratulations to team Ecohelix!
🏆 Prize 🌎 Scope global
How are you involved?
Here is an overview of the main events for this program - Don't forget to mark the dates in your calendar!

The following gives you an overview of the different phases and events within the Innovate2030 SDG13 Program.
Qualification Phase: until February 20, 2023
In this phase, you will have the opportunity to develop new ideas and solutions or to further develop your existing idea or solution. You can either work alone or together in (interdisciplinary) teams.
You have until February 20, 2023, 11:59 pm CET to submit your approaches within the program-specific Submission template.
Calling the Finalists: March 03, 2023
After the submissions are forwarded to the challenge providers they chose 2 final teams that will enter the final phase of the Innovate2030 SDG13 Innovation Program. All teams that submitted will be informed on whether they are finalists or not by mail on March 03, 2023.
Virtual Innovation Bootcamp: March 14, 2023
The final teams will be invited to a digital innovation bootcamp, where they can get valuable input to further develop their ideas and approaches together with representatives from business and science.
For the best possible experience and the greatest added value, the innovation bootcamp combines networking sessions and coaching sessions between the final teams and the representatives of each challenge.
The finalists will be invited to join a virtual briefing meeting in advance of the innovation bootcamp. Please make sure to be available for the bootcamp.
Elaboration Phase: March 15, 2023 - May 03, 2023
With the help of the input from the innovation bootcamp, especially the challenge providers, and the new knowledge that will be acquired up to then, you can now develop and improve your idea.
For this purpose, all finalists will receive a specific WorkAssignment that includes three deliverables (Pitch deck, publication text, concept for challenge provider). The program partners will support the participating teams in this phase. In this phase you also have the chance to talk about the future perspective of the solution provided you provided.
Please be aware, that during the elaboration phase Henkel will ask you to sign a Non-Disclosure Agreement (NDA). You can find more information on this NDA in our FAQs.
Virtual Final Pitch Event: May 04, 2023
The final event is the highlight of every innovation program. We prepare a full program of keynote speeches by innovation experts, networking sessions, and, obviously, the finalists will pitch their solutions to the challenge providers.
The winners of every challenge will be selected and honored on this day. There will be two winning teams per challenge. The first place will receive prize money of EUR 3,000.
Additionally, we will select the three program overarching winners, who will be awarded...
Furthermore, there will be one social media prize of EUR 1,000 for one of the final teams of the whole program, which shared its steps and processes the most via the social media channels.
Impact Paper: July 2023
As a conclusion of the Innovate2030 SDG13 Program, we will produce a publication presenting the solutions of the final teams. Herewith, we want to initiate and promote discussions about SDG 13 in society, business, and politics.