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More Sustainable Surfactants for Home & Personal Cleaning Products

Surfactants are at the center of our efforts to drive the sustainable transformation of our raw materials. It’s a key ingredient for detergents and shampoos as well as provides dirt and grease-removing power. However, many surfactants today are fossil-based, which is not renewable, or derived from natural inputs whose sourcing has secondary, negative impacts. We are calling on creative minds in the market to help us find new, sustainable ingredients that are based on natural raw materials that optimize environmental, economic and social impacts. We are committed to pursuing sustainable and purposeful growth, and we would be excited to have you join us to strive for a more sustainable future.

#renewableingredients #natureinspiredsurfactants

  • ✅ Completed
  • 🏁 Winner

    Congratulations to team Ecohelix!

  • 🏆 Prize
  • 🌎 Scope

    global

How to submit your idea

In this tab, you can find all the relevant information for your submission.

For participation in the Innovate2030 SGD13 Program, we prepared a submission document (called submission template) for you which you need to fill in and upload via the platform until the given submission deadline.

The submission template is based on common requests from the challenge providers we worked with and it will help you to structure your ideas and approaches and to find answers to all relevant questions. Please note that this document will be forwarded to Henkel and is the basis for the selection process of the final teams:

Download the submission template here Henkel Submission Template

In addition to this submission template, you will find specific requirements and important details you need to take into consideration in the tab 'Important Details'. Feel free to complement your submission with prototypes, pitch decks, image and video materials, higher-level concepts, or specific use case-related instruments – simply submit these documents along with the submission template via our platform.

If you prefer working offline: Download the Challenge and all its important details here Henkel Challenge Briefing Document

For start-ups: We are aware that most start-ups have slide decks with all the relevant information. However, if you want to take part you need to upload the submission template as well. If the information in your slide decks is similar to the requested content in the submission template, simply refer to your company's slide deck in the submission template.

Content of the Submission Template:

The submission template covers questions around you as a team (including your knowledge, motivations and skillset), an elevator pitch on your approach, the problem definition, the stakeholder analysis, the degree of innovation, your implementation strategy and your plans or requests for the elaboration phase.

HINT: If you are lacking detailed information to answer all the given questions adequately, feel free to write down direct questions for the challenge provider.