ServiceCenter @ health insurance
Work together with BKK VBU on the ServiceCenter of the future: What can a ServiceCenter concept look like that combines the digital and physical worlds and rethinks health insurance services? Develop innovative concepts so that BKK VBU can optimally design the contact interfaces to its customers and continue to improve the lives of many people.
In our free and interactive Design Thinking Workshop on the 18th of February we will help you to innovate your idea and will connect you with other participants -register here.
✅ Challenge completed 🏁 Winner Congrats to EHM Innovation, Janine Kerner and Eira on winning the Challenge!🏆 Rewards Bonus of 5,000 € + presentation of the solutions in the annual report of BKK VBU + inclusion in various formats such as BKK innovative or health forums + chance for an internship or employment as a working student at BKK VBU and the chance to implement your solution together!
Status Quo
Work together with the BKK VBU on the service center of the future: digitization is capturing more and more of the healthcare system at an ever-faster pace, accelerated enormously by Covid-19. Patients use video consultation hours and can then be physically examined by doctors. It is not only at that point that health insurance companies need to ensure a smooth transition between the virtual and real world. BKK VBU wants to help shape the radical change that this new normal will bring to all of us, with and for our customers.
For the BKK VBU, it is a challenge to bring its expert knowledge and health services, which are far beyond the legal framework, to the customers and to provide them with preventive support in health issues (link only in German - not essential). There are over 40 BKK VBU ServiceCenters nationwide, which offer great potential for this challenge (more information on the tab "important details"). The BKK VBU is looking for a way to offer customers sustainable, adequate, and cross-platform contact points in both the digital and analog world. In doing so, it is guided by its mission statement: "We are life improvers" (link only in German - not essential).
The BKK VBU sees the path into the digital world and in particular, the combination of analog and digital offers as a way to solve these challenges.
The Challenge
The question is: What does the service center concept of the future look like, a concept that draws the greatest potential from the combination of the digital and physical world and thus enables the BKK VBU to successfully prove itself as an innovative and regional life improver and health pioneer for (potential) customers and to meet individual needs?
Tracks
To solve this question, you can use the following four focus areas as a guiding element for the first approach to your solution. The different tracks can be treated individually or combined with each other
No matter from which field of study, whether you are a student, a career starter or a researcher: Your task is to convince the BKK VBU with your innovative idea that you are able to revolutionize consulting in the health industry!
Legal
You can find all information also with regard to the rights of use of the submitted winning solutions in the terms and conditions of the Challenge.
Questions or in search of inspiration?
If you would like to talk to someone from our team about your approaches or if you have any questions, you are welcome to make a phone appointment via this link or just send us an email to hello@ekipa.de´.
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