Challenge completedRethink. Reduce. Redesign: Help Prym Build the Future of Sustainable Packaging
Can you rethink packaging for a world beyond plastic? Prym Consumer is searching scalable, eco-friendly packaging solutions for its sewing and knitting products that unify design, sustainability, and practicality, offering an easy packing process. Share your concept and help redefine how consumer goods are packaged for the future!
Focus Area – Sustainable Packaging
Every year, over 300 million tons of plastic are produced worldwide — much of it for packaging that is used once and discarded. As consumer awareness and regulatory pressure around sustainability grow, packaging has become more than just a protective layer — it is a critical touchpoint for environmental responsibility and brand perception.
Prym Consumer, a global provider of sewing and knitting products in retail and e-commerce, faces the challenge of transforming a highly diverse and plastic-heavy packaging landscape into a future-proof, eco-friendly solution. With more than 10,000 product variants, Prym seeks a packaging innovation that not only reduces environmental impact but also strengthens brand identity and supports scalability.
Core Question & Goals
Prym Consumer is looking for a sustainable packaging concept that reduces plastic and works globally across all product categories and retail formats.
Key Question:
What could be a scalable and eco-friendly packaging solution that unifies branding, supports retail and e-commerce, and minimizes plastic use?
To address this challenge, Prym is seeking innovative packaging concepts that are not only environmentally responsible but also practical, visually appealing, and adaptable across a wide range of products and contexts. The current packaging system is complex, cost-intensive, and heavily reliant on plastic — especially blister packs. A new solution should simplify this landscape while aligning with consumer expectations and regulatory standards, while remaining economically feasible.