Future Retail: Innovative Customer Journey
Tired of waiting in line? Then this challenge is for you! Get ready to revolutionize the check-in & check-out experience within a holistic store concept and create seamless shopping encounters.
Explore how Rossmann can enhance the user experience while outsmarting demographic change and the shortage of skilled workers – join us in shaping the future of retail!
#FutureCheckout #CustomerJourney #RetailInnovation #InnovativeRetail #SeamlessShopping
✅ Completed 🏆 Prize EUR 3,000 prize pool + versatile collaboration models
🌎 Scope Open to students, researchers, industry experts as well as startups & companies
❓ Q&A Call 🌱 Innovate 2030 All SDGs This challenge is part of the Innovate 2030 program
In this tab, you can find all the relevant information for your submission. The following contents must be submitted for participation.
How to submit
- Submission template (mandatory)
A standard template is available. The template will help you structure your solutions and approaches and provide answers to all relevant questions and frameworks. Please download the submission template here. - Optional content
You can try to stand out and also supplement your submission with prototypes, image and video materials, or other concepts or visual elements - simply submit these files additionally via our platform.
Mandatory Questions
- How can the check-in and check-out processes be innovated and optimized within a holistic store concept to create a seamless and delightful customer journey for Rossmann's customers?
- How can the challenges of demographic change and skill shortage be addressed in the design of the check-in and check-out experiences?
- What technologies, trends, and best practices can be leveraged to enhance the efficiency, personalization, and overall satisfaction of customers during the check-in and check-out processes?
Criteria & guidelines
Scope
- Please note that the focus should be on the Point of Sale (PoS), with additional consideration given to integrating both offline and online channels for a holistic customer journey.
- Please also consider the scalability of your solution – Ideally, the solutions are implementable.
Regulatory Requirements
The solutions should be compliant with the Data protection law, especially regarding image technologies. How do we incentivize customers to voluntarily disclose their data?
Approaches of no interest
- Scan & Go methods or
- Smart Shopping Carts,
- and stationary self checkouts
unless they are integrated into a holistic concept. Our focus is on innovation rather than replicating existing solutions.