Challenge completedRooted in Stuttgart: Bringing Regionality to Life through Digitization in Banking and Beyond
Join us in bringing regionality to life and shape the future of regional banking! This is your chance to create & scale digital banking solutions that resonate with local communities. We’re looking for innovative ideas that not only meet the needs of diverse customer segments but also make regional identity a tangible part of the banking experience. Unleash your creativity and help us connect customers to their community in new & meaningful ways!
Who can take part? Whether you're a startup, an innovative company, a student, or an innovator, this is your opportunity to leave a lasting impact on the financial landscape.
#DigitalRegionalBanking#CustomerCentricInnovation#RegionalIdentity
How to submit
- Submission template (mandatory): A standard template is available. The template will help you structure your solutions and approaches. Download the Submission Template here
- Optional Content: You can try to stand out and also supplement your submission with prototypes, image and video materials, or other concepts or visual elements.
Guiding Questions
Customer Research
- What needs does the customer group have with regard to the regionality of Volksbank Stuttgart? How did you find this out? How can you find out about potential digital solutions and their tailoring to reflect regional values and preferences?
- What are the key pain points for different customer segments in their current banking experience?
- What role does trust and community engagement play in the banking preferences of regional customers?
- Which communication channels are most effective for engaging different customer segments in the region?
- What specific regional values or cultural nuances should be considered when tailoring digital solutions?
- How do different customer segments perceive the concept of regional banking?
(Digital) Product Development
- In what ways can regional identity be integrated into both digital and physical banking touchpoints?
- How can (digital) products be designed to adapt and evolve with the changing needs of regional customers?
- How can customers be involved in the continuous improvement of regional (digital) products?
- How can the regional banking experience be made tangible and engaging beyond digital platforms?