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Drive Transformation towards a Patient-Centric Approach

Regulations, decentralization, and false prioritization interfere efficient innovation processes and useful healthcare. Complex regulations all over the world move the focus away from the patient. Quality and compliance will always be top priority of Getinge, however, our mindset need to be shifted to keeping the patient in the center of everything we do.

Be part of a change management challenge and support Getinge, a leading medical technology company, to develop future-proof management solutions for a more patient-centric innovation approach.

#changemanagement #regulationmanagement #patient-centricity

  • ‚úÖ Challenge completed
  • ūüŹĀ Winner
    Congratulations to Human Digital Twin and Ohospital
  • ūüŹÜ  Rewards
    EUR 5,000 per Challenge + collaboration with Getinge and other program partners + joint Publication
  • ūüĆé Scope

    International - open to participants from all over the world

Important details
About Getinge

This Challenge is part of the HealthTech Innovation Program - click here to find out more.

Putting the patient first

New technologies and a variety of (digital) opportunities in healthcare continue to arise. In theory, medical products and healthcare innovations can be designed more individually and effectively to put customer wishes, and patient needs into focus.


So far so good, but today complex and changing national differences and regulations in the healthcare sector lead Health Tech companies and especially internal compliance efforts to focus too heavily on the topic of "regulations".


To put it excessively, health-tech innovations and activities relative to the way of working, are often geared to the customer "legislator". However, to be able to help patients in the best possible way, efficient and agile processes are needed to adapt to the changes relevant to the health care industry as quickly as possible.

Those changes do not always affect the products but are often related to documentation and communication requirements.


We need to shift the mindset of compliance and quality organization from focusing on regulations back to end customers and patients while remaining to be compliant and the products safe. We must close the virtual gap to end customers and patients.



Therefore, we are looking for approaches to get out of national or business-area silos, regulation excesses, and decentralized customer feedback loops to re-focus on clients and attach more importance to the patient-centered claim based on the following key questions:


  • How can we shift the mindset in terms of quality and innovation efforts back to focusing on the patients? How can the outcome of ‚Äúgood‚ÄĚ and ‚Äúbad‚ÄĚ focusing be visualized for our leadership team to enable this shift?
  • How can we together with the different teams and areas within the company focus on the end-to-end processes and ensure that all steps in the process adds value and help delivering high quality products to our customers and patients
  • How can we make visible that what we do ends up in safe devices for our patients?


The potential ways to address the challenge are many: (tech-)tools and toolboxes, processes, best practices, communication methods, and principles, (training) concepts, and different kinds of documentation or gamification-approaches are possible results.

Concrete solutions for specific problems are sought as well as holistic framework concepts in terms of change management.

More inspiring input can be found in the tab ‚ÄúImportant details‚ÄĚ as well as ‚ÄúSubmission‚ÄĚ.


Questions or looking for support?

If you want to talk to someone from our team about your approaches, you need more information or questions arise, you are welcome to join our Q&A call with our project manager (via the tab submission) or write to us anytime via the chat on this platform to your right.

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