Submissions closedBundesliga 3D Data Challenge
DFL is looking for innovators to develop new applications powered by Bundesliga’s new 3D tracking system. The goal is to validate real-world use cases, leverage completely new data depth and explore partnership opportunities that can scale across the DFL ecosystem.
Selected teams collaborate directly with DFL and club experts, validate their ideas on real match data, and get the opportunity to take part in the SportsInnovation 2026.
Who can participate?
Startups, tech companies, researchers and innovators from any field who can create data-driven concepts using 3D tracking data.
DFL
The Deutsche Fußball Liga (DFL) is responsible for organizing and marketing the Bundesliga and Bundesliga 2, two of the world’s most followed football competitions. As a modern sports organization, the DFL operates at the intersection of competition management, technology, data, and global media distribution, ensuring high-quality experiences for fans, clubs, and partners worldwide.
The league runs one of the most advanced data & broadcasting infrastructures in global sport, capturing match events, tracking data, and audiovisual content at scale. With strategic initiatives in innovation and technology, the DFL actively explores new data-driven products and services for clubs, media partners, and fans.
The DFL Ecosystem
The DFL operates within a highly interconnected ecosystem that brings together a broad range of stakeholders across German and international football. Understanding this structure helps solution providers identify where innovations may later be applied.
- Clubs: 36 professional clubs of the Bundesliga and Bundesliga 2, including their sporting, performance, analytics, media and operations departments. Clubs are the primary users of many centrally provided technologies and services.
- Sportec Solutions: The DFL’s technology and data provider (joint venture), operating central systems including match data collection, officiating technology, video infrastructure and performance data services.
- Media Partners: National and international broadcasters and digital media companies who hold audiovisual rights and distribute Bundesliga content worldwide.
- Commercial & Technology Partners: Strategic partners such as AWS, suppliers, and innovation-driven companies who collaborate with the DFL on data products, infrastructure, research or operational technologies.
- Betting & Integrity Partners: Partners who use official match data for betting markets, integrity monitoring, fraud detection and real-time data services. These stakeholders operate under strict licensing and regulatory frameworks.
- DFL Digital Sports: Bundesliga’s own ecosystem of digital channels, including websites, apps, streaming products and social platforms, where digital experiences and content formats are delivered directly to fans.