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Think circular together with Swarovski

Key aspects of sustainable consumption and production are the reuse or repurposing of old materials to contribute to a circular economy. Together with Swarovski you will develop novel approaches to incentivize and conduct circular approaches (repair, re-use, refurbish/repurpose, recycle) that will help consumers and Swarovski to collectively drive a more sustainable jewelry industry.

To support you in your idea and team generation process, you have the opportunity to participate in one of our Digital Design Thinking Workshop - register here or find more information here.


  • ‚úÖ Challenge completed
  • ūüŹĀ Winner
    Congrats to Team XTEND!
  • ūüŹÜ  Rewards
    20,000 ‚ā¨ prize pool prize pool in the Innovate2030 project + joint publication with all stakeholders + chance for further cooperation with Swarovski
Important details
About Swarovski
Design Thinking

Submission Template

For the elaboration of the use cases within the Innovate 2030 project, a common submission template is available. This template will help you to structure your ideas and approaches and to find answers to all relevant questions.


In addition to this submission template, you will find specific requirements and guiding questions for your use case in the "Guiding Questions" tab, which you need to consider when preparing your submission.

You can also complement your submission with prototypes, pitch decks, image and video materials, higher-level concepts, or specific use case-related instruments ‚Äď simply submit these documents along with the submission template via our platform.

The goal is that through this approach (submission template, guiding questions and optional documents), solutions within the overall project can cover a broad spectrum: From concrete digital product ideas to higher-level visions.


Guiding questions

Incentivize: How can we encourage consumers to bring back their broken or used jewelry to the store (i.e., develop more sustainable consumption behavior) to be able to extend a product’s lifecycle?

  • Are there behavioral incentives or nudges that increase the likelihood of jewelry retrieval from the end-consumer?
  • How can we increase awareness of the issues faced in the end-consumer? Can this awareness be meaningfully appropriated into behavioral outcomes?
  • At which points in the product lifecycle should we adopt different strategies to encourage consumers to bring back their broken or used jewelry (e.g., before or at purchase etc.)?
  • How can specific and derived consumption habits be used to develop new and forward-looking models that incentivize bringing back jewelry?
  • How can technology be integrated to help make a successful upcycling initiative a reality (e.g., efficient retrieval of products, consumer-driven analytics, e-commerce)??

Circular approaches: What innovative and new approaches are there to optimize the re-cycling/ upcycling of old/unwanted/un-repairable jewelry and push its use and sustainability?

  • How can the recycling/ upcycling of specific products be implemented or improved?
  • What are the most innovative approaches to make this step as easy as possible for the consumers and the company ‚Äď to achieve a win-win situation for both. E.g. see different business models from other industries ‚ÄúOn Cylcon‚ÄĚ, return of Nespresso capsules, etc.
  • How to motivate the consumer to return items instead of just keeping them at home in their drawers or trashing them (monetary and non-monetary rewards? What inspires millennials and GenZ?)?
  • What are new use cases for recycling/ upcycling jewelry? How can the material be enhanced and reused? 

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