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Think circular together with Swarovski

Key aspects of sustainable consumption and production are the reuse or repurposing of old materials to contribute to a circular economy. Together with Swarovski you will develop novel approaches to incentivize and conduct circular approaches (repair, re-use, refurbish/repurpose, recycle) that will help consumers and Swarovski to collectively drive a more sustainable jewelry industry.

To support you in your idea and team generation process, you have the opportunity to participate in one of our Digital Design Thinking Workshop - register here or find more information here.


  • ‚úÖ Challenge completed
  • ūüŹĀ Winner
    Congrats to Team XTEND!
  • ūüŹÜ  Rewards
    20,000 ‚ā¨ prize pool prize pool in the Innovate2030 project + joint publication with all stakeholders + chance for further cooperation with Swarovski
Important details
About Swarovski
Design Thinking


Criteria that should be followed

  • Of course, the obvious solutions like discounts or coupons have already been thought of ‚Äď so think new, think out-of-the-Box and think innovative
  • Efficient and the easiest possible way for the consumer ‚Äď we all have little time!
  • In line with luxury codes and Swarovski‚Äôs new brand positioning (in the ‚Äúattainable luxury‚ÄĚ space)
  • Scalable solutions
  • Potential Implementation within a 5yr timeframe
  • Broad scope: engaging for the broader audience

Promising approaches

  • Digitalization
  • Gamification approaches

Approaches that have already been pursued or are excluded

  • Obvious monetary incentives (like coupons, H&M‚Äôs approach)
  • Philanthropic & charity approaches
  • Niche applications (that are restricted only to a certain audience)

Sustainability and Circular Economy @ Swarovski

Sustainability is an integrated part of our brand although we are not aiming to become a purpose driven (B-Corp) company.

There are already numerous programs in place that offer closed loop systems to reuse materials, and processes in place that allow the recycling of materials, for example closed loop systems on materials such as water and rare earth.

An innovative burning process where waste material is converted to recycled raw beads for re-use is employed. This process also reduces the number of raw beads that need to be produced and offers an alternative to freshwater pearls.

Additionally, since 2015, Swarovski have offered a formal program that works with academic institutions and emerging designers to utilize crystals that have gone through their full sale lifecycle and are considered end of line. This enables Swarovski to reduce their waste footprint and encourage others to repurpose materials that are no longer ‚Äėneeded‚Äô.

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