Navigating the Future of Healthcare

Problem statement

ApoBank positions itself as a leading financial institution, specializing in the unique needs of healthcare professionals, including physicians, dentists, pharmacists, and veterinarians.

As we witness the rapid evolution of digital technologies like blockchain, tokenization, telemedicine, or AI, coupled with demographic and gender shifts within the healthcare profession and evolving healthcare regulations, we anticipate these developments to cast profound direct and indirect impacts on apoBank's operations.

The bank recognizes these shifts as both threats and opportunities, necessitating a methodical approach to understanding and addressing their potential impact on the bank's core business and its stakeholders.

Your task

Leveraging your expertise in trend mapping and strategic foresight, apoBank invites you to co-create a robust market & trend landscape: What key trends affect the current (digital) healthcare developments and which of the many trends will have the greatest impact on apoBank stakeholders?

• Relevant stakeholders are 1) healthcare professionals such as physicians, dentists, pharmacists, and veterinarians, as well as 2) upstream and downstream partners in the value chain of this professionals, including billing centers and other service providers closely involved in the financial processes of healthcare professionals. B2B customers like hospitals are not in scope.

Submit an Initial Concept and align your efforts based on these three key steps:

• Mapping: Identify and systematically map the most relevant technological, societal or regulatory trends poised to reshape the healthcare landscape
• Impact: Assess when these trends will make their mark and their potential to mold the current and future business at apoBank. Think of direct effects to customers and members or indirect effects through affected upstream and downstream partners in the value chain.
• First ideation: Ideate how apoBank can prepare proactive responses to capitalize on these trends.

When crafting your submission, be creative! We welcome a diverse array of analytical methods and visualizations. Show us your unique approach to understanding and illustrating the changes ahead.

The goal

Drive apoBank forward in the dynamic field of (digital) healthcare by identifying and leveraging transformative trends that promise to reshape the landscape of the healthcare industry. The aim is to consolidate apoBank's role as an innovative market leader to be in a position to turn sectoral changes into sustainable growth opportunities.