Digital Customer Experience

Status Quo

AI, VR and other technology trends come at us in a more and more accelerated pace leading to the most remarkable change since the industrial revolution: We´ll have more knowledge (from AI to genomics), we’ll share more (from stories on Social Media to cars on Uber), we’ll automate, monitor and customize more. We’ll live more flexible, more connected (digitally) and all in all faster than ever before.

With it fundamental questions are raising on which the future of businesses depends. One of the most important ones: What do we need to do differently to meet the needs of the future customer?

The winners in business will be those who create with the customer of the future in mind!

The Challenge

That's what the Deutsche Bahn aims for: Creating the best possible experience for all of their different customers (12 Million daily) and in every step of the respective customer journey - while they're on the train, during their transit time or at the stations.

DB mindbox is looking for innovative solutions along the DB customer journey that are based on AI. This could be digital products and solutions based on AI as well as hardware approaches that are brought to life by AI. In order for artificial intelligence to make travel easier, intelligent solutions from clever minds are needed. And that is exactly where you come in!

Because these clever minds are often to be found in young startups or at universities: DB mindbox is looking for and promoting exactly such talents with this challenge.
The goal is therefore to make travel more convenient, plannable and enjoyable with the help of technically and especially AI-based applications.

The Job

Your job is to provide an innovative use case along the DB customer journey that is based on future customer needs!

To give you some inspiration we listed four tracks and trends that could guide your work and help you to answer the question: What is your idea to improve the DB travel experience and make the time with DB as enjoyable as possible?

No matter if you are an already founded startup, entrepreneurs to be or a totally new team, as long as you are capable to build a testable prototyp until October this year with the help of the DB, this is your chance to shape the future of travel!

What's in for you

DB and its Startup Hub DB mindbox offer you a unique opportunity!

The winning teams of this Challenge will not only have the chance to develop their ideas in a 3-month collaboration with DB experts and test them in a real environment, but each winner will also receive a payment of €25,000!

Furthermore, all participants remain in a position to use their rights at any time and no equity will be involved.

Conditions of Participation